Category Archives: Uncategorized

Every company wants results. Every leader wants progress. But here’s the problem: too many start with what they want to do before asking why they’re doing it, or who they’re doing it for. And when it comes to stakeholder engagement, that mistake is magnified. Real stakeholder engagement isn’t a box you check. It’s not aContinue reading “Begin with results: why planning for stakeholder engagement starts with purpose”

Congratulations, your stakeholders are engaged. They’ve responded to your outreach, participated in your processes, and voiced their views. But stakeholder engagement doesn’t end when the conversation begins. In fact, that’s just the start. The real value of engagement lies in what happens next: turning stakeholder input into tangible action, integrating feedback into decisions, and buildingContinue reading “So, your stakeholders are engaged, now make it count. Converting stakeholder conversations into meaningful action”

In the realm of business, communication is often heralded as the cornerstone of success. It’s not just about talking, but about creating clarity, inspiration, and connection. Yet, over the years, I’ve noticed that the world of stakeholder engagement and communication is riddled with myths, misconceptions that hold organisations and projects back from realising their potential.Continue reading “From iPhones to insights: five myths of communication and engagement and what Apple teaches us instead”

When we think about leadership, when we think about building trust, loyalty, and long-term relationships, we often focus on vision, values, and culture. And rightly so. But there’s another lens, a powerful tool, that helps us understand how people behave, not just why they behave that way. That lens is Game Theory. Game Theory isn’tContinue reading “Begin with cause then play the game: how Game Theory illuminates the human side of stakeholder strategy”

Too often, many companies or project focus inward: on operations, efficiency, and costs. But the most resilient, successful organisations look outward first. They recognise that their license to operate isn’t just granted by regulators, it’s earned every day from the communities they serve and the stakeholders they impact. When businesses or projects embed community relationsContinue reading “Why community matters: building corporate strategy from the outside in”

Great companies don’t start with what they do or how they do it, they start with why. They lead with purpose. That ‘why’ doesn’t just guide innovation, culture, or leadership, it also guides how they connect with the world around them. And that connection? It lives and breathes in how they engage with their stakeholders.Continue reading “Building a strategic stakeholder strategy from the ground up”

We don’t build trust when things are going well. We build trust by how we show up when everything is falling apart. That’s the essence of crisis management. Not just controlling a message but proving who we really are. Not just responding with statements but responding with character. Because in a crisis, facts matter. ButContinue reading “In the eye of the storm: why the best leaders prepare for the worst”

In every industry, in every era, there comes a moment when the question shifts from what we do to why we do it. Public relations is no exception. What began as an exercise in spectacle and spin has matured, painfully, purposefully, into a practice rooted in trust, relationship, and responsibility. To truly understand this evolution,Continue reading “The evolution of public relations: from manipulation to meaning”