There’s a clear misconception in the public relations industry, and it’s holding everyone back. Scroll through LinkedIn or attend any PR conference, and you’ll see a familiar theme: PR professionals touting media coverage as the ultimate goal of public relations. They share clips from the BBC, celebrate a few inches in the Financial Times, orContinue reading “Public relations isn’t just media relations and it’s about time the industry recognised that”
Tag Archives: stakeholder-engagement
Broadening our stakeholder lens beyond the political spectrum
When we think about stakeholder engagement in major infrastructure projects, it’s easy to gravitate towards the most visible and powerful voices: our MPs and Councillors. After all, they hold elected office, they’re easy to find in the phonebook, and they often have the authority to shape public perception and funding decisions. But if we focusContinue reading “Broadening our stakeholder lens beyond the political spectrum”
Breaking the stop-start cycle in stakeholder engagement
In major infrastructure projects, stakeholder engagement can mistakenly be treated as a campaign, one that is intense, urgent, and highly visible at key moments, then quiet, almost absent, in the periods in between. This ‘feast or famine’ approach isn’t just inefficient. It erodes stakeholder trust. And trust is the foundation of all strong relationships. SoContinue reading “Breaking the stop-start cycle in stakeholder engagement”
Lead with empathy: engaging stakeholders with additional needs the right way
For some, stakeholder engagement can mistakenly be approached as a box tick exercise; a workshop, a newsletter, a public consultation event. But when you strip away the jargon and frameworks, what you’re left with is a simple human truth: people want to feel seen, heard, and understood. And for those with additional needs, including neurodiverseContinue reading “Lead with empathy: engaging stakeholders with additional needs the right way”
Why understanding legitimate expectation is vital in consultation and engagement
In my professional life, there’s a simple principle I follow: people don’t buy what you do; they buy why you do it. The same is true in public consultation. People don’t just want to be informed, they want to be involved. They want to know that their voices matter, that their input makes a difference.Continue reading “Why understanding legitimate expectation is vital in consultation and engagement”
Beyond bells and whistles: the need to be strategic with your stakeholder engagement
In today’s complex and interconnected world, stakeholder engagement has become a critical aspect of organisational and project success. Whether in business, government, or non-profit sectors, effectively engaging with stakeholders can lead to better decision-making, enhanced trust, and more sustainable outcomes. However, it’s not enough to simply adopt the latest engagement tools and technologies – theContinue reading “Beyond bells and whistles: the need to be strategic with your stakeholder engagement”
Stakeholder engagement at the forefront of UK REiiF: a catalyst for major infrastructure projects
As the UK Real Estate Investment and Infrastructure Forum (UK REIIF) reaches its midpoint, one of the most pivotal themes emerging is the critical role of stakeholder engagement in the successful development and delivery of major infrastructure projects across the UK. This focus is underscored by numerous presentations and discussions emphasising collaboration, transparency, and communityContinue reading “Stakeholder engagement at the forefront of UK REiiF: a catalyst for major infrastructure projects”
Why the Human Touch Hasn’t Lost to the Touch of a Button
In this modern-day digital age, technology has changed the way we work and communicate. Organisations and stakeholders can collaborate regardless of their location and during the height of Covid-19, millions of people throughout the UK saw a change in their working practices because of the pandemic and it could be argued that this is anContinue reading “Why the Human Touch Hasn’t Lost to the Touch of a Button”
Rapport North 